TikTok is introducing a new feature that allows them to cut down on the amount of AI-made content appearing in their timelines. This move comes as the platform disclosed that it currently hosts in excess of 1 billion AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a widespread launch. This advancement aligns with a rise in AI content, driven by recent video-generation tools.
AI Content on Other Platforms
It has been noted that nearly 10% of the fastest-growing channels on a competing service exclusively feature clips produced artificially. A significant portion of this output is classified as low-quality AI content, a label for inferior, factory-style content that is often nonsensical or bizarre.
Our research shows that a lot of users like content made with AI tools, including computer-generated images to educational videos, and we aim to give people the ability to adjust the amount of that, depending on their own likes,” stated a platform representative.
Scale of AI Content
The platform shared that there are now 1.3bn videos on its network identified as artificially created. Overall, more than 100 mn videos are submitted to the platform every day, making AI-generated material a minor percentage of its overall inventory.
How to Adjust Settings
Viewers will be in a position to limit or boost the amount of artificial media they see by opening the content preference setting in the application and selecting the AI content topic. Additional categories that can already be modified under the tool cover politics, clothing, aesthetics, and dance.
Content Labeling and Policies
Its rules oblige users to label convincing AI-made content, and it forbids harmful fake videos of public figures or critical incidents. Any authentic-looking AI video that is not labeled can be deleted under its community policies.
Additionally, the app will from now on add an “AI-made” watermark to content created with its built-in AI features, or identified by an cross-platform project for spotting content made by AI. This measure is designed to deter users from attempting to circumvent the tagging system.
Responsible AI Funding
TikTok is furthermore establishing a $2m educational fund for professionals and groups to produce educational content about using AI responsibly. This project will benefit non-profit groups specializing in educating programming and robotics.
Platform Protection
The platform has justified its content review process, during discussion over intentions to lay off numerous content moderators in Britain. The company is planning to reduce 439 jobs in its content moderation division in the UK capital, with labor groups and internet security professionals voicing alarm that people are being substituted by AI moderation.
A trust and safety lead stated that human moderation would continue to be important, but artificial intelligence can shield workers by filtering out the most harmful content ahead of it is viewed by people. TikTok reported a significant reduction in shocking and graphic content seen by human moderators over the past year due to intervention by its AI tools.
We believe it is crucial to combine humans and technology to ensure user safety,” she said. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is the area in which a extensive automated help is really helping us work at speed.”
